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This web page sebestapools.com had the following in the web page, "Click to view financing options for you." Our analyzers saw that the website stated " Click to view current discount coupons." The Website also said " View the showcase of our beautiful work. Creating the Backyard Lifestyle of Your Dreams! We service Wisconsin, Minnesota, Iowa and Upper Michigan. Discover What Seperates Us From Rest. We are a swimming pool company with a combined experience that exceeds 30 years of building swimming pools in the upper midwest. Whether your next purchase is ." The website's header had La Crosse as the most important optimized keyword. It is followed by Wisconsin, WI, and Swimming Pool which isn't as ranked as highly as La Crosse. The next words sebestapools.com used was Spa. Hottub was included but could not be understood by search engines.